Zweck Diversified Communications
Consulting for internal, external & government affairs 
Work
Does your brand marketing strategy need a jump-start?  Are you still waiting for the light bulb to pop on with the “big idea” that will put you over the top?  Brad Zweck has been there, too.  Ask him how his team breathed new life into a historic brand.

“Under Brad’s leadership, Wausau’s marketing and communication programs have helped produce significant, measurable gains with key target audiences over the past three years.” 
                                 -- Senior executive's written comment in a 2006 performance appraisal


Ready to sharpen your pencil, crunch the numbers, and find out what your key stakeholders really think?  Let Brad tell you about the successful research project he led to pinpoint the perceived strengths and weaknesses of the company he served.
  

“The positive feedback received from our Wausau agent/broker survey is attributed to (Brad’s) effective planning, communication and commitment to the project.  As a result of his hard work and dedication, Wausau received one the highest response rates to a customer survey completed within the past 5+ years.” 
                                                                
-- Senior executive’s written comment in a 2008 performance appraisal

Who will you call when facing major market or government challenges that require significant internal and external communication planning?  Brad has coordinated successful communication strategies for a wide variety of major corporate reorganizations and announcements for seven different company presidents.

 

“Brad, your leadership … to prepare a sound communication plan provided a well-thought-out communication strategy.  The feedback I have been receiving has been overwhelmingly positive – more so than anything I have experienced in my 31 years as an executive!” 
         
-- Senior executive's comment in internal memo following major corporate announcement

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